Stop Serving and Start Affecting
I sit on the board of an organization called Creating the Future . The tagline is ‘Change the questions, Change the world.’ The underlying principle is that we can create more equitable and healthy strategies to create and sustain a thriving world by basing our decisions and actions on a different set of questions than we often are conditioned to asking. In my own practice as a coach, consultant, and educator, I spend most of my time trying to figure out the question, not the answer. (I think that is actually what I earn a living doing…) So here is the one question we absolutely need to change. Stop asking about whom you serve Start asking about whom will you affect In my experience working with organizations around strategy, design, and programming, people with decision-making power spend a lot of time thinking about whom the organization serves - whom the client or customer is and what their needs are. This is not an inherently bad question. Who doesn’t want to help i...