Orgforward Opines

Many organizations go through the process of articulating visions, values, and desired community impact/benefit. It is most often part of a strategic planning process, but also can come up when organizational leadership feels the organization is off track or struggling to be relevant in a changing world. Independent of the reason for changing or refining the vision, values, and benefit of an organization, doing so is a significant step in the development and evolution of the organization. Making the change indicates that there is a desire to be different from what we are and have been in the past. It is, at its core, a change in the identity of the organization. People are choosing to define the organization with different words, different beliefs, different desired outcomes, and potentially different approaches. THIS IS BIG! Change is not an easy thing, precisely because it requires us to do things differently than we have done them in the past. Changing identity may be the most chall...